The Inventor Of Barbie Ruth Handler, The Daughter Of...

The inventor of Barbie was Ruth Handler, the daughter of Russian Jewish immigrants who was also the president of Mattel. Ruth observed that when her daughter plays with infant dolls, she pretended to be the doll’s mother, and when playing with paper dolls, she liked to assign them adult roles as if they were real humans. When she suggested creating adult dolls to her husband Elliot, the co-founder of Mattel, he and other coworkers thought it was a poor idea that would never sell, and declined. However whilst visiting Germany in 1956 she came across an adult doll ‘Lilli’ which was marketed for adults, and brought back three of them: one for herself, one for her daughter, and one for the company. Mattel loved it, bought off the rights from the Lilli doll, and released the first Barbie doll at an international toy show in NYC March 9th 1959, now considered her birthday. Barbie, and later Barbie’s boyfriend the ‘Ken doll’ are named after Ruthâ€⠄¢s children Kenneth and Barbara. Ruth wanted Barbie to be a serve as a role model and be symbol of empowerment for young women. She observed that baby-dolls only let children imagine themselves in the role of the baby’s mother, and revolutionized the objectives of playtime by creating a doll who can do so much more. She recognized that â€Å"little girls want to be big girls† and that children play reflects their fantasies of how they want to grow up. The marketing slogan was â€Å"Girls Can Do Anything†. This reflects the era of post World War Two

Mobile Application Plan In The Mexican Restaurant †Free Samples

Question: Discuss about the Mobile Application Plan In The Mexican Restaurant. Answer: Introduction Project managementrefers to the process of integrating all the activities with the purpose of accomplishing certain objectives. It helps the organization to save the time and cost so as to determine its competitive edge in the marketplace (Cleland and Ireland, 2006). The present report is based on the mobile application project plan of a Mexican restaurant; Picoso. In this regard, benefits of mobile application compared to a web-based order entry system are analyzed with the use of several sources. Furthermore, work break down structure has been prepared to demonstrate several activities associated with the project and time taken for the same. Moreover, suggestions are provided for the alternative options to the mobile application which assists management of Picoso to go for the suitable option. Benefits of mobile application compared to a web-based order entry system According to the case study, Picoso is planning to apply the mobile application for the customers so they can easily place the order for the food which is to be delivered at home. In this regard, web-based order entry system is relatively typical because customers have to suffer from high traffic to reach to the exact site of the business (Top 5 Benefits of Selecting Android for App Development, 2012). However, a mobile application makes it easier to place the order and pay for the ordered products and services. It is more user-friendly which facilitates to cater the requirement of customers in an effectual manner. This helps the corporation to track all the orders and meet the expectations of customers. This proves to be effective increasing sales turnover and an overall rate of return of the business (Turner, 2008). It leads to cater the requirement of all related stakeholders and accordingly, a company can easily expand. On the other hand, the mobile based system is easy to access and compatible for corporations. Moreover, it is easy very easy for users to share their sites and get the right kind of products and services within the stipulated time span. However, web-based order entry system is difficult to share. In addition to this, installation of the mobile application is also easy whereby users do not get difficulties in reaching the suitable users or customers (Kerzner, 2013). On a critical note, web-based order entry system might not create the positive impact as it attracts customers at the store. However, mobile application facilitates to approach buyers in relatively less time as it is easier to development and maintenance of the same it quite cheaper. In the current era of competitive edge, a mobile application is effective because corporations can easily handle the complex calculation and reporting of the same is also easy. At the same time, web-based order entry system might make it typical in case of poor network connections. Apart from this, the mobile application is quite interactive which help to connect and create more customers for the business (Heimonen, 2009). Not only this but mobile application proves to be effective for retention of customers for longer time span. Therefore, the mobile application is more effective in comparison to web-based order entry system wherein management do not require invest a huge amount of money and generate a higher rate of return. Hence, Picoso can easily install the mobile application for easy access to customers to its varied range of products and services. Work break down structure for in-house development The work break down structure has been prepared for in-house development which helps to Picoso to place the order for varied products and services. The below-mentioned table consists of several activities associated with the project (Fling, 2009). It also reflects that total 16 weeks are needed for the completion of mobile application project installation. The resources requirement and collection of information are two major activities of the project through which project manager can have better control on the project. This in turn company can effectively increase sales turnover. Table 1: Mobile application plan Sr. No Activities Predecessors Duration (weeks) 1 Stating the objectives 0 1 2 Collecting the information 1 1 3 Arranging necessary resources 1 2 4 Allocating task 2,3 2 5 Assigning the deadlines 4 1 6 Starting the work 1 2 7 Testing 5 3 8 Monitoring 6,7 1 9 Modification 1,4 1 10 Execution 8,9 2 Total 16 From the above table, it has been found that first of all management of Picoso state the objectives which are mentioned as follows- To increase the sales turnover To increase the volume of customers To enhance the profitability of the business In order to meet these objectives project plan related to a mobile application has been initiated. In this regard, information is collected from customers and internal environment of the business. This facilitates management of the business to arrange necessary resources and accomplish the respective task on time (Bosworth and et. al., 2007). At this juncture, in-house department of the Picoso will be communicated regarding placing the orders and accordingly increase sales turnover of the business. On the other hand, necessary resources can be arranged on time by deciding deadline. The actual work will be started by the project manager at the completion of all initial activities (Lau and Bruno, 2010). Furthermore, testing phase aids to test the effectiveness of mobile application by using the same on the particular group of customers. However, a project manager will continuously monitor the work. Moreover, a plan will be executed on the right time so as to ensure successful completion of all the related activities. The work break down structure is showing that mobile application of the Picoso is based on its specific objectives related to meeting the expectation of customers and increasing their satisfaction level (Islam, Islam and Mazumder, 2010). This proves to be effective in delivering good quality of services to customers and building brand image of the business in the marketplace. However, the plan will be implemented in relatively less time with the application of suitableproject management techniques. Suggesting alternative in-house development of mobile application According to the analysis of an aforementioned situation, it has been found that management of Picoso can update its professional website to attract customers. This site can be promoted by using effective social media such as Facebook, YouTube and another attractive mode of communication. It would be effective for business to make it site more attractive and approachable to customers (Burke, 2013). However, an option of home delivery should be updated with the site separately so as to get the attention of the buyer. On a critical note, mobile application would be more effective because it provides a chance for customers to share the information with each other as it is more interactive. Still, the alternative option of making the site more attractive is beneficial for the business. It is the suitable option because management will easily attract more customers and create the competitive edge of the business in the marketplace (Campbell and et. al., 2006). Yet, the mobile application proves to be more effective but it would not provide a chance to update the daily information. But, updating of website and its continuous promotion over the social media is the right strategy for the corporation to get the attention of customers. In this regard, a company can hire an expert who looks over the site of the business and ensures the post new and attractive strategies over the same so as to retain the buyers for longer time span. Web-based order entry system can be continued with the option of cash on delivery. This would make it possible for customers to book their order by making a call and paying for the dishes at the time of delivery (Salud, 2004). This in turn customers gets the convenient option for ordering their desired products and services. At the same time, feedback can be taken from customers regarding the delivery options and taste of products and services. It provides the scope of the improvement and accordingly business can easily cope up with the changing scenario. Furthermore, suitable techniques related to the retention of customers can be applied such as credit scores and loyalty point (Cleland and Ireland, 2006). It would be effective to increase the sales turnover. Therefore, several alternatives are available for the business but the application of mobile is effective for engaging more customers and increasing the sales turnover of the business. Conclusion The aforementioned report concludes that mobile application in the restaurant chain is effective as it helps in meeting their expectations in the more effective manner because the can place the order in relatively less time. It can also be said that review of cost, schedule and recovery of initial investment are some crucial factors which must be considered by the management before launching any kind of software in the internal operation. Furthermore, company expert team or project team can be hired to assess the feasibility whereby cost and time can be reduced to a great extent. This in turn business can easily implement the project and utilize the limited resources in an effectual manner. References Bosworth, A. and et. al., 2007.Mobile application cache system. U.S. Patent Application 11/857,348. Burke, R., 2013. Project management: planning and control techniques.New Jersey, USA. Campbell, E.M. and et. al., 2006. Types of unintended consequences related to computerized provider order entry.Journal of the American Medical Informatics Association,13(5), pp.547-556. Cleland, D.L. and Ireland, L.R., 2006. Project management. McGraw-Hill Professional. Fling, B., 2009.Mobile design and development: Practical concepts and techniques for creating mobile sites and Web apps. " O'Reilly Media, Inc.". Heimonen, T., 2009, September. Information needs and practices of active mobile internet users. InProceedings of the 6th International Conference on Mobile Technology, Application Systems(p. 50). ACM. Islam, R., Islam, R. and Mazumder, T., 2010. Mobile application and its global impact.International Journal of Engineering Technology (IJEST),10(6), pp.72-78. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Lau, J.K.Y. and Bruno, J.P., Microsoft Corporation, 2010.Location and contextual-based mobile application promotion and delivery. U.S. Patent Application 12/854,157. Salud, S.E., 2004. Implementation and initial evaluation of a Web-based nurse order entry system for multidrug-resistant tuberculosis patients in Peru.Medinfo,107, p.202. Top 5 Benefits of Selecting Android for App Development. 2012. [Online]. Available through: https://mail.google.com/mail/u/0/#inbox/15f2967dafc65629. [Accessed on 17th October 2017]. Turner, J.R., 2008.Handbook of project-based management. McGraw-Hill Professional Publishing.